[gss-content-box color=”red”]Article License. | Level: Medium | Category: DTP[/gss-content-box]
This is a quick project that I was asked to deploy for a doctor “pro-bono” by an acquitance of mine.
Based on the color preferences and on the doctor’s therapeutical area I started to brainstorm what would be the best graphical logo and format to be used.
In the end I designed 5 simple versions for the business card template that the doctor would be able to choose from.
As you are probably have noticed the dominant color is green as this was the doctor’s favorite color that he wanted to have on the business card.
The graphical logo relates to the doctor’s therapeutic area – physical therapy.
Concrete steps to the end result
Based on the text information that the doctor and I agreed to appear on the business card, I started to brainstorm about the following elements:
- graphical logo
- graphical and text elements arrangement
I have chosen 4 types of fonts and I added them to the Inkscape “moodboard” I created specifically for this project.
Note: I usually have the text structure ready by the time I start to brainstorm about the different types of fonts; in this case this would include First & Last name, therapeutic area, the address and the phone and the email address.
Gentium Basic font
Open Sans font
Robot Slab font
3.2 Graphical Logo
Next step would be to choose/design a graphical logo that would be suitable for the doctor’s area of expertise. He wanted to have a representation of the human body on the card so in the end I would come up with the below final version.
It is a combination of multiple elements from my resource library; it is rare when I need to design something from scratch for a graphical logo; taking different elements and combining them in new ways and assign colors to them is my favorite way of creating a graphical logo.
In this case the human figure is walking down the “path” of recovery; the doctor’s patients have all different types of physical issues or injuries or surgical interventions so the doctor and I considered that this would be the best way to represent what he wanted to communicate with his business card.
Based on my discussion with the doctor, we decided that green is the main color of the business card and that the rest of it would be black and white; the scope of the design was to be simple, very clear to read and understood, and inexpensive to print in large numbers.
3.4 Graphical and text elements arrangement
The position of the graphical and text elements on the business card is important for the final result. Based on the structure of the text to be displayed on the card I started to brainstorm different positions for the elements.
The positioning of the elements is off-course affected by the size of the page/template; in this case I used one of the Inkscape’s internal templates; a business card of 90x50mm.
Final “moodboard” based on the brainstorm sessions
In the end the doctor’s favorite version was the version 3 of the business card.